E-commerce can be a great way for small businesses to increase their sales and expand their reach. It is also convenient for consumers who can buy at their convenience without leaving home or spending the day queuing up in the mall to get the best deals. However, e-commerce also has a negative impact on both consumers and retailers, which must be remembered before opening an online store.
Gathering a lot of personal information from a consumer through an e-commerce website is easy, sometimes very easy. Since all online transactions are registered, it is relatively easy to create an online buyer profile և use it to send targeted ads. However, many will agree that this is a violation of the consumer’s right to privacy – something that is strictly regulated in many countries. This means that small businesses aiming to establish an online presence through e-commerce need to be aware of applicable law, as mistakes can be costly in terms of both fines and customer trust.
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Another downside of e-commerce is its impact on consumer security. Online transactions are inherently more secure than in-person transactions, as there is no way to guarantee that the payer is the real owner of the used credit card. At the same time as the customer enters the payment information, they risk a third party if the site does not comply with the appropriate security measures, which leads to credit card fraud or identity theft. Traders need to be aware of the risks associated with e-transactions and work to ensure that the systems meet the highest standards.
Merchants who usually sell in their store can often find online sales in a highly competitive market. Their products are displayed alongside competitive offers, often from different countries or from larger retailers, which are available at better wholesale prices. This can have a detrimental effect on the retailer as they can not sell as much as they actually expected to make a profit, or on the consumer when online stores cut corners to become more competitive or the goods are bought from illegal retailers because they had the best price.
Returns և Complaints
Selling online usually means a higher rate of return on goods than when the purchase was made in person. This is partly due to the fact that customers have not personally seen the products before shopping, but also to the fact that many online shoppers buy things with impulse, when they receive them at home, they have changed their minds. և Use a favorable return policy. While a large retailer will have no problem resolving this, it can be a major setback for small businesses that have limited stock management.